The Process
The Cleanslating® process is a deep dive into an ocean of insights waiting to be tapped. Its framework has three key components.
What is happening in the category as a whole? What changes or trends are making an impact?
What are consumers thinking and doing? What are their needs and attitudes?
How is our brand currently perceived? What are our strengths versus opportunities or threats?
The Dragonfly's Multi-Lens Perspective
Dragonflies have compound eyes made up of tens of thousands of individual light sensors, enabling them to see in all directions at the same time.
With Cleanslating®, we take a dragonfly approach by viewing a business challenge through multiple lenses (existing sources of research). Like the dragonfly, this allows us to identify opportunities beyond "what's before our eyes".
Benefits of Cleanslating®
Insights end up buried in project files, without a process to extract and assemble them into a set of coherent facts and a story.
Gets team members on the same page with a solid, evidence-based understanding of your challenge.
Through our design thinking framework, we help you find what’s lying under the surface of your challenge, the “real” problem to be solved.
Become a smarter decision-maker who succeeds by optimizing your research insights.
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amuzzo@cleanslateshop.ca
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