I am a passionate discoverer of consumer intelligence and believe the most difficult problems can be solved with critical thinking, creativity and collaboration. As a veteran in the field of marketing research, my forte is synthesizing information into a meaningful story that turns into action for marketers. I look at every business challenge as an information opportunity and a puzzle to be solved!

Over my 30+ year career in marketing research, I have developed a talent for threading the needle through seemingly disparate information to weave a story that inspires thinking and action. Whether it was packaged goods, retail, financial services, telecom, not-for-profit, or member associations, I have had the opportunity to study and learn the dynamics of many categories and the motivations of consumers.

I invite you to challenge your organization by creating a new best practice - optimize the information at your fingertips to hone your marketing strategy and get the results you want.