There's market research

and then there's Cleanslating®

You’re familiar with the value of market research – the discovery of a pivotal piece of data or insight that has the power to transform your business.

Before you buy market research, consider Cleanslating® to galvanize your knowledge and set a solid foundation that turbocharges your thinking.

At a minimum, Cleanslating® will give you the clearest, most strategic path forward.  At best, you may not need new research at all as you discover through Cleanslating® that the knowledge to unlock your business potential is already at your fingertips.

Cleanslating® is the best way to get the most value out of your existing research, and will help your business create a plan to achieve the results you want.

What is Cleanslating®?

Cleanslating® sets the table for a marketing or business challenge. It can transform assumptions and eliminate biases by gathering hard evidence.

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Cleanslating® Yields...

DECREASED RISK AND INVESTMENT

Reduces unnecessary spending on new research and ensures that any new research is actually

needed.

A WELL-DEFINED

AND ARTICULATED PROBLEM

Produces a clear picture of what is known and determines how it applies to the problem

to be solved.

GREATER EFFICIENCY

Mines what you already have and lowers redundancy.

FACT-BASED DECISION MAKING CAPABILITIES

Synthesizes all relevant information into hard facts that enable the right decisions to be made.

STAKEHOLDER ALIGNMENT

Brings a team of stakeholders quickly up-to-speed on the in-house knowledge about the problem to be solved.

NEW IDEAS

Opens the door to new ideas or hypotheses based on the discovery process.

Examples of Business Challenges

NEW PRODUCT DEVELOPMENT

What are the market and consumer trends and how do they shed light on unfulfilled consumer needs and wants?

RETAIL OPPORTUNITIES

What do we know about consumer behaviour when shopping the category that we can leverage for our brands? What role does placement, shelf space, and promotion play in our brand's success at retail?

BRAND POSITIONING OR REPOSITIONING

What do consumers think of our brand in the context of the changing market landscape? Which unique space, features, and benefits can we credibly own?

647.463.4650

amuzzo@cleanslateshop.ca

CONTACT US FOR A FREE CONSULTATION

647.463.4650