
<div class="brz-root__container brz-reset-all"><section id="gxiyvwtlqtxtaecwqvplolvxxagwdxjfmgms" class="brz-section brz-css-i1G8K"><div class="brz-section__content brz-section--boxed brz-css-aOpe2 brz-css-gN9sU" data-brz-custom-id="iaasksjcjonfbrmiewravxqamkazhixidczi"><div class="brz-bg"><div class="brz-bg-image"></div><div class="brz-bg-color"></div></div><div class="brz-container brz-css-rL6vW brz-css-iIXO6"><div id class="brz-css-tvfoT brz-wrapper"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="moemwavvlqqxyytdtoedwctddclisufvcwps"><div data-brz-translate-text="1"><p class="brz-tp-xs-empty brz-lh-xs-1 brz-ls-xs-m_1 brz-fw-xs-900 brz-fss-xs-px brz-fs-xs-35 brz-tp-lg-empty brz-ff-roboto_slab brz-ft-google brz-fs-lg-50 brz-fss-lg-px brz-fw-lg-900 brz-ls-lg-m_1 brz-lh-lg-1 brz-css-vEbk7" data-generated-css="brz-css-vozmo" data-uniq-id="ebqce"><span>There's market research</span></p><p class="brz-tp-xs-empty brz-lh-xs-1 brz-ls-xs-m_1 brz-fw-xs-900 brz-fss-xs-px brz-fs-xs-35 brz-tp-lg-empty brz-ff-roboto_slab brz-ft-google brz-fs-lg-50 brz-fss-lg-px brz-fw-lg-900 brz-ls-lg-m_1 brz-lh-lg-1 brz-css-jXzwa" data-uniq-id="rnlva" data-generated-css="brz-css-ohtla"><span>and then there's Cleanslating&reg;</span></p></div></div></div><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-zHygz"></div></div><div class="brz-row__container brz-css-cVdlH" data-brz-custom-id="ejirvxrwzliigmqetunmoeoxkxbiiciotwya"><div class="brz-bg"></div><div class="brz-row brz-css-pyita brz-css-tcaSm"><div class="brz-columns brz-css-ijVer brz-css-iig4W" data-brz-custom-id="scxmundcnbhfnzaqjfqedylrfhfkxwvbioks"><div class="brz-bg"><div class="brz-bg-image"></div></div><div class="brz-column__items brz-css-ccnkU brz-css-fFtiv"><div id class="brz-css-tvfoT brz-css-iiPE8 brz-wrapper"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="qyreuanmhowlyrntzvaqmdgmyvgqcmpodomo"><div data-brz-translate-text="1"><p class="brz-lh-lg-1_4 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-19 brz-ft-google brz-ff-roboto brz-fs-xs-15 brz-fs-sm-15 brz-ls-sm-0 brz-ls-xs-0 brz-fw-sm-400 brz-fw-xs-400 brz-lh-sm-1_4 brz-lh-xs-1_4 brz-tp-lg-paragraph brz-css-whKTX" data-generated-css="brz-css-ocpfp" data-uniq-id="kqjlq"><span class="brz-cp-color5">You&rsquo;re familiar with the value of market research &ndash; the discovery of a pivotal piece of data or insight that has the power to transform your business. </span></p></div></div></div></div></div><div class="brz-columns brz-css-ijVer brz-css-oyl7E" data-brz-custom-id="jeagrrgopqtsbfwypsugtzpnmpppivmwxtle"><div class="brz-bg"><div class="brz-bg-image"></div></div><div class="brz-column__items brz-css-ccnkU brz-css-oaAiG"><div class="brz-row__container brz-css-cVdlH" data-brz-custom-id="egzbiznlwhxconlgopjbfgdrxgozlubojtlx"><div class="brz-bg"></div><div class="brz-row brz-row--inner brz-css-pyita brz-css-tcaSm"><div class="brz-columns brz-css-ijVer brz-css-um2pN" data-brz-custom-id="xyraujxjgxukowwpbtxhtrpjyyaqcyfftidm"><div class="brz-bg"></div><div class="brz-column__items brz-css-ccnkU"><div id class="brz-css-tvfoT brz-css-bfmH1 brz-wrapper"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="fcahykbrkuaewykgzyegdgtoprjfzxtoeira"><div data-brz-translate-text="1"><p class="brz-lh-lg-1_4 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-19 brz-ft-google brz-ff-roboto brz-lh-xs-1_4 brz-lh-sm-1_4 brz-fw-xs-400 brz-fw-sm-400 brz-ls-xs-0 brz-ls-sm-0 brz-fs-sm-15 brz-fs-xs-18 brz-tp-lg-paragraph brz-css-z7PAP" data-generated-css="brz-css-ewutw" data-uniq-id="cczty"><span class="brz-cp-color5">Before you buy market research, consider Cleanslating&reg; to galvanize your knowledge and set a solid foundation that turbocharges your thinking.</span><span class="brz-cp-color7"> </span></p></div></div></div></div></div></div></div></div></div><div class="brz-columns brz-css-ijVer brz-css-eDd1v" data-brz-custom-id="ytbcrdjnljdgmiqrsciwtmicumwvphalpodr"><div class="brz-bg"><div class="brz-bg-image"></div></div><div class="brz-column__items brz-css-ccnkU brz-css-qjp4U"><div class="brz-row__container brz-css-cVdlH" data-brz-custom-id="kvcpagdcapnxnxrqkfjbvltvvkvypctgwkzm"><div class="brz-bg"></div><div class="brz-row brz-row--inner brz-css-pyita brz-css-tcaSm"><div class="brz-columns brz-css-ijVer brz-css-o7I_7" data-brz-custom-id="yylsucmgefpcqqexwlbzmfsylehrngfgycvz"><div class="brz-bg"></div><div class="brz-column__items brz-css-ccnkU"><div id class="brz-css-tvfoT brz-css-lYChy brz-wrapper"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="entmzsnierdfxizqkrfwhzmbpwydheilaaut"><div data-brz-translate-text="1"><p class="brz-lh-lg-1_4 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-19 brz-ft-google brz-ff-roboto brz-lh-xs-1_4 brz-lh-sm-1_4 brz-fw-xs-400 brz-fw-sm-400 brz-ls-xs-0 brz-ls-sm-0 brz-fs-sm-15 brz-fs-xs-18 brz-tp-lg-paragraph brz-css-mCCXZ" data-generated-css="brz-css-zcduf" data-uniq-id="rfgli"><span class="brz-cp-color5">At a minimum, Cleanslating&reg; will give you the clearest, most strategic path forward.&nbsp;&nbsp;At best, you may not need new research at all as you discover through Cleanslating&reg; that the knowledge to unlock your business potential is already at your fingertips. </span></p></div></div></div></div></div></div></div></div></div><div class="brz-columns brz-css-ijVer brz-css-wNqjY" data-brz-custom-id="kenicructhzrehwnixdfaesyeutkbfgrwxkp"><div class="brz-bg"><div class="brz-bg-image"></div></div><div class="brz-column__items brz-css-ccnkU brz-css-yAGuv"><div class="brz-row__container brz-css-cVdlH" data-brz-custom-id="bzgawhkibjipycwptwcqvoiztugopyzheram"><div class="brz-bg"></div><div class="brz-row brz-row--inner brz-css-pyita brz-css-tcaSm"><div class="brz-columns brz-css-ijVer brz-css-l525v" data-brz-custom-id="cppuquehcpavdkbucerkouguhzcziuzkkrkq"><div class="brz-bg"></div><div class="brz-column__items brz-css-ccnkU"><div id class="brz-css-tvfoT brz-css-ue6yZ brz-wrapper"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="nqbpkkjchhtzynpazzpxuvktemejzfhgfnrx"><div data-brz-translate-text="1"><p class="brz-lh-lg-1_4 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-19 brz-ft-google brz-ff-roboto brz-lh-xs-1_4 brz-lh-sm-1_4 brz-fw-xs-400 brz-fw-sm-400 brz-ls-xs-0 brz-ls-sm-0 brz-fs-sm-15 brz-fs-xs-18 brz-tp-lg-paragraph brz-css-pJYq4" data-generated-css="brz-css-iyvqj" data-uniq-id="hlcni"><span class="brz-cp-color5">Cleanslating&reg; is the best way to get the most value out of your existing research, and will help your business create a plan to achieve the results you want. </span></p></div></div></div></div></div></div></div></div></div></div></div><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-aRTDH"></div></div><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-tv1Ky"></div></div><div class="brz-row__container brz-css-cVdlH" data-brz-custom-id="vjdwaiqknbsjzsyitbilklhgohaoahahvdry"><div class="brz-bg"></div><div class="brz-row brz-css-pyita"><div class="brz-columns brz-css-ijVer brz-css-kKifv" data-brz-custom-id="tupgdwufkwrynjbjhtocfdwndbpucrflguve"><div class="brz-bg"></div><div class="brz-column__items brz-css-ccnkU"><div class="brz-wrapper-clone brz-css-vlYMH brz-css-mSq1q"><div class="brz-d-xs-flex brz-flex-xs-wrap brz-css-osHje brz-css-gryXG"><div class="brz-wrapper-clone__item" id="tfrsxpefcylqtmrqlgmojjhwiugefjeyjhao"><a class="brz-a brz-btn brz-css-uWnbo brz-css-pDlGG" href="https://cleanslateshop.ca/the-publications/" target="_self" rel="noopener" data-brz-link-type="external" data-brz-custom-id="tfrsxpefcylqtmrqlgmojjhwiugefjeyjhao"><span data-brz-translate-text="1" class="brz-span brz-text__editor">Get In Touch</span></a></div></div></div></div></div></div></div><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay"></div></div><div id class="brz-css-tvfoT brz-wrapper"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="ucqcnvchnsithohwqowbovlfropbfifjbxxl"><div data-brz-translate-text="1"><p class="brz-tp-xs-empty brz-lh-xs-1_3 brz-ls-xs-m_1 brz-fw-xs-400 brz-fss-xs-px brz-fs-xs-35 brz-fw-sm-400 brz-fw-lg-400 brz-ft-google brz-ls-sm-m_1 brz-ls-lg-m_1_5 brz-fs-sm-46 brz-fs-lg-52 brz-lh-sm-1_3 brz-lh-lg-1_3 brz-text-lg-justify brz-bcp-color3 brz-text-xs-left brz-ff-roboto brz-css-ahf05" data-generated-css="brz-css-lojfn" data-uniq-id="rldxn"><strong class="brz-cp-color5">What is Cleanslating&reg;?</strong></p></div></div></div><div id class="brz-css-tvfoT brz-wrapper"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="pgbfpwclvizitpuetcgwfconugfqelqvynsu"><div data-brz-translate-text="1"><p class="brz-text-sm-left brz-text-xs-left brz-fs-sm-27 brz-fs-lg-32 brz-fs-sm-im-27 brz-fs-xs-im-22 brz-ls-lg-0 brz-ls-sm-im-0 brz-ls-xs-im-0 brz-ff-roboto brz-ft-google brz-fw-lg-400 brz-fw-sm-im-400 brz-fw-xs-im-400 brz-text-lg-left brz-lh-lg-1_2 brz-lh-sm-im-1_1 brz-lh-xs-im-1_1 brz-css-f_cCQ"><span class="brz-cp-color4">Cleanslating&reg; sets the table for a marketing or business challenge. It can transform assumptions and eliminate biases by gathering hard evidence. </span></p></div></div></div><div id class="brz-css-tvfoT brz-css-jc5fB brz-wrapper noborder"><div class="brz-video brz-custom-video brz-video-on-controls-hidden brz-css-nsyzg brz-css-dN6nx" data-brz-custom-id="yggseebzojgmtkvptjxiuytjglhggndejlmm"><div class="brz-video-content" data-loop="false" data-muted="false" data-autoplay="off"><div class="video-wrapper brz-image-fix-16-9 brz-css-lRHwW brz-css-gUq1f"><div class="brz-video__cover"><div class="brz-video__cover-icon"><span class="brz-span"></span></div></div></div><div class="brz-video-elem brz-css-v_26t brz-css-do2zV"><div class="brz-video-custom-video-controls"><div class="brz-video-custom-play-pause-btn"></div><div class="brz-video-custom-controls brz-css-vugxu"><span class="brz-video-custom-current-time">0:00</span><div class="brz-video-custom-slider"><div class="brz-video-custom-progress"></div></div><span class="brz-video-custom-total-time">0:00</span></div><div class="brz-video-custom-volume"><div class="brz-video-custom-fullscreen-btn"></div><div class="brz-video-custom-volume-btn"></div><div class="brz-video-custom-volume-controls brz-video-custom-slider"><div class="brz-video-custom-progress"></div></div></div></div><video data-time-start="0" data-time-end="0" class="brz-hidden intrinsic-ignore" preload="none" data-autoplay="off" src="https://cleanslateshop.ca/wp-content/uploads/2021/06/Cleanslating-Explainer-Video-Revised.mp4" playsinline></video></div></div></div></div><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay"></div></div></div></div></section><section id="kwezfxojtgewnrcdnswlzjusaofhkiaxrkxv" class="brz-section brz-css-i1G8K brz-css-pmpLY"><div class="brz-section__content brz-section--boxed brz-css-aOpe2 brz-css-weAb_" data-brz-custom-id="trzbiiyrzmbjagkqqmwtuqbaghguqoumxouj"><div class="brz-bg"><div class="brz-bg-image"></div><div class="brz-bg-color"></div></div><div class="brz-container brz-css-rL6vW brz-css-axZGi"><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-g81rq"></div></div><div id class="brz-css-tvfoT brz-css-vt6vs brz-wrapper"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="etgvnfedlqfqkebtlhacpdygjknmfnkwnhon"><div data-brz-translate-text="1"><p class="brz-ff-roboto brz-fw-sm-400 brz-fw-lg-400 brz-ft-google brz-ls-sm-m_1 brz-ls-lg-m_1_5 brz-fs-sm-46 brz-fs-lg-52 brz-lh-sm-1_3 brz-lh-lg-1_3 brz-fs-xs-32 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-m_1 brz-lh-xs-1_3 brz-tp-xs-empty brz-css-yCTb9" data-uniq-id="qbdaq" data-generated-css="brz-css-jeynt"><strong class="brz-cp-color5">Cleanslating&reg; Yields...</strong></p></div></div></div><div class="brz-row__container brz-css-cVdlH" data-brz-custom-id="ihuaqpfenqzrzkfqabkolanebhuzrelhqkkn"><div class="brz-bg"></div><div class="brz-row brz-css-pyita brz-css-tcaSm"><div class="brz-columns brz-css-ijVer brz-css-d2vIV" data-brz-custom-id="eknoaywxgairaxxitdbwfugogvocafjecxuf"><div class="brz-bg"><div class="brz-bg-image"></div></div><div class="brz-column__items brz-css-ccnkU brz-css-xZzms"><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-wMxu0"></div></div><div id class="brz-css-tvfoT brz-css-nV6uH brz-wrapper"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="lijifluhdgiqomxvluzxkydtiivpcgbunqhs"><div data-brz-translate-text="1"><h4 class="brz-text-lg-left brz-ff-roboto brz-ft-google brz-fs-lg-24 brz-fss-lg-px brz-fw-lg-700 brz-ls-lg-0 brz-lh-lg-1_2 brz-tp-lg-empty brz-fs-xs-22 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0 brz-lh-xs-1_2 brz-tp-xs-empty brz-fs-sm-24 brz-fss-sm-px brz-fw-sm-400 brz-ls-sm-0 brz-lh-sm-1_2 brz-tp-sm-empty brz-css-j3UpC" data-uniq-id="bmxqy" data-generated-css="brz-css-uxbhq"><strong class="brz-cp-color4">DECREASED RISK AND INVESTMENT</strong></h4></div></div></div><div id class="brz-css-tvfoT brz-css-by7x1 brz-wrapper"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="oqbwcylhnfgoevhvicpwfanpoqskktoxzegx"><div data-brz-translate-text="1"><p class="brz-text-lg-left brz-ff-roboto brz-ft-google brz-fs-lg-20 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_2 brz-tp-lg-empty brz-fs-xs-18 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0 brz-lh-xs-1_2 brz-tp-xs-empty brz-fs-sm-19 brz-fss-sm-px brz-fw-sm-400 brz-ls-sm-0 brz-lh-sm-1_2 brz-tp-sm-empty brz-css-pL9_H" data-uniq-id="zvftw" data-generated-css="brz-css-nbrwj"><span class="brz-cp-color5">Reduces unnecessary spending on new research and ensures that any new research is actually </span></p><p class="brz-text-lg-left brz-ls-sm-0 brz-ls-xs-0 brz-fw-sm-400 brz-fw-xs-400 brz-fs-sm-19 brz-fs-xs-19 brz-lh-sm-1_3 brz-lh-xs-1_3 brz-ff-roboto brz-ft-google brz-fs-lg-20 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_2 brz-tp-lg-empty brz-css-paROZ" data-uniq-id="elnnz" data-generated-css="brz-css-daigb"><span class="brz-cp-color5">needed.</span></p></div></div></div><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-rQydX"></div></div></div></div><div class="brz-columns brz-css-ijVer brz-css-qK4Ls" data-brz-custom-id="vrkxeowsfgpfqzhjbvsqrppdiujvulydrvim"><div class="brz-bg"><div class="brz-bg-image"></div></div><div class="brz-column__items brz-css-ccnkU brz-css-sqw0l"><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-eUok1"></div></div><div id class="brz-css-tvfoT brz-css-sUHPA brz-wrapper"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="pyvzwwqqjdsrxhadpxdwurzjfdgtmipupdyt"><div data-brz-translate-text="1"><h4 class="brz-text-lg-left brz-lh-sm-1_4 brz-ls-sm-0 brz-fw-sm-400 brz-fs-sm-24 brz-ff-roboto brz-ft-google brz-fs-lg-24 brz-fss-lg-px brz-fw-lg-700 brz-ls-lg-0 brz-lh-lg-1_2 brz-tp-lg-empty brz-fs-xs-22 brz-fss-xs-px brz-fw-xs-700 brz-ls-xs-0 brz-lh-xs-1_4 brz-tp-xs-empty brz-css-tb90R" data-uniq-id="hesxy" data-generated-css="brz-css-aeaiw"><span class="brz-cp-color4">A WELL-DEFINED </span></h4><h4 class="brz-text-lg-left brz-ff-roboto brz-ft-google brz-fs-lg-24 brz-fss-lg-px brz-fw-lg-700 brz-ls-lg-0 brz-lh-lg-1_2 brz-tp-lg-empty brz-fs-xs-22 brz-fss-xs-px brz-fw-xs-700 brz-ls-xs-0 brz-lh-xs-1_2 brz-tp-xs-empty brz-fs-sm-24 brz-fss-sm-px brz-fw-sm-400 brz-ls-sm-0 brz-lh-sm-1_2 brz-tp-sm-empty brz-css-nMD_z" data-uniq-id="csmjo" data-generated-css="brz-css-nodsf"><span class="brz-cp-color4">AND ARTICULATED PROBLEM</span></h4></div></div></div><div id class="brz-css-tvfoT brz-css-gjEQr brz-wrapper"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="zzsoyjpbehbooeuuoqvwpwqzgiqybmmafjqx"><div data-brz-translate-text="1"><p class="brz-text-lg-left brz-ff-roboto brz-ft-google brz-fs-lg-20 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_2 brz-tp-lg-empty brz-fs-xs-18 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0 brz-lh-xs-1_2 brz-tp-xs-empty brz-fs-sm-19 brz-fss-sm-px brz-fw-sm-400 brz-ls-sm-0 brz-lh-sm-1_2 brz-tp-sm-empty brz-css-b9wRi" data-uniq-id="dhfyc" data-generated-css="brz-css-wuwgz"><span class="brz-cp-color5">Produces a clear picture of what is known and determines how it applies to the problem </span></p><p class="brz-text-lg-left brz-ls-sm-0 brz-ls-xs-0 brz-fw-sm-400 brz-fw-xs-400 brz-fs-sm-19 brz-fs-xs-19 brz-lh-sm-1_3 brz-lh-xs-1_3 brz-ff-roboto brz-ft-google brz-fs-lg-20 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_2 brz-tp-lg-empty brz-css-tD4i1" data-uniq-id="mzdvj" data-generated-css="brz-css-myxsa"><span class="brz-cp-color5">to be solved.</span></p></div></div></div><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-i_wZI"></div></div></div></div><div class="brz-columns brz-css-ijVer brz-css-h5d4B" data-brz-custom-id="azrnmcbmuqowrskjtqqhioeobzytahkisbmk"><div class="brz-bg"><div class="brz-bg-image"></div></div><div class="brz-column__items brz-css-ccnkU brz-css-gA3Xj"><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-uRgh4"></div></div><div id class="brz-css-tvfoT brz-css-utwcO brz-wrapper"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="trannutbsitxaaevpubcrpotbvelwvdoiolu"><div data-brz-translate-text="1"><h4 class="brz-text-lg-left brz-ff-roboto brz-ft-google brz-fs-lg-24 brz-fss-lg-px brz-fw-lg-700 brz-ls-lg-0 brz-lh-lg-1_2 brz-tp-lg-empty brz-fs-xs-22 brz-fss-xs-px brz-fw-xs-700 brz-ls-xs-0 brz-lh-xs-1_2 brz-tp-xs-empty brz-fs-sm-24 brz-fss-sm-px brz-fw-sm-400 brz-ls-sm-0 brz-lh-sm-1_2 brz-tp-sm-empty brz-css-ijas0" data-uniq-id="vjpox" data-generated-css="brz-css-wuzyc"><span class="brz-cp-color4">GREATER EFFICIENCY</span></h4></div></div></div><div id class="brz-css-tvfoT brz-css-vQU3s brz-wrapper"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="bqepgxxjcwhhaysrhlpdmkqxnlxyfbehrnpx"><div data-brz-translate-text="1"><p class="brz-text-lg-left brz-ff-roboto brz-ft-google brz-fs-lg-20 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_2 brz-tp-lg-empty brz-fs-xs-18 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0 brz-lh-xs-1_2 brz-tp-xs-empty brz-fs-sm-19 brz-fss-sm-px brz-fw-sm-400 brz-ls-sm-0 brz-lh-sm-1_2 brz-tp-sm-empty brz-css-gdBJ2" data-uniq-id="ipbqk" data-generated-css="brz-css-ssdtf"><span class="brz-cp-color5">Mines what you already have and lowers redundancy.</span></p></div></div></div><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-sf4SE"></div></div></div></div></div></div><div class="brz-row__container brz-css-cVdlH" data-brz-custom-id="sreplrmkmaxslsgbwnsjdnrlwkqrwsmhinfu"><div class="brz-bg"></div><div class="brz-row brz-css-pyita brz-css-tcaSm"><div class="brz-columns brz-css-ijVer brz-css-l5UuY" data-brz-custom-id="gyiqshctrvkcwglvieblpqqemhzyajpwqira"><div class="brz-bg"><div class="brz-bg-image"></div></div><div class="brz-column__items brz-css-ccnkU brz-css-tYbv7"><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-wDAls"></div></div><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-kLa_g"></div></div><div id class="brz-css-tvfoT brz-css-tmkD0 brz-wrapper"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="puwlbihzsxtreeyyfojulmmvslednkievwoh"><div data-brz-translate-text="1"><h4 class="brz-text-lg-left brz-ff-roboto brz-ft-google brz-fs-lg-24 brz-fss-lg-px brz-fw-lg-700 brz-ls-lg-0 brz-lh-lg-1_2 brz-tp-lg-empty brz-fs-xs-22 brz-fss-xs-px brz-fw-xs-700 brz-ls-xs-0 brz-lh-xs-1_2 brz-tp-xs-empty brz-fs-sm-24 brz-fss-sm-px brz-fw-sm-400 brz-ls-sm-0 brz-lh-sm-1_2 brz-tp-sm-empty brz-css-hId_c" data-uniq-id="hliit" data-generated-css="brz-css-kacep"><span class="brz-cp-color4">FACT-BASED DECISION MAKING CAPABILITIES</span></h4></div></div></div><div id class="brz-css-tvfoT brz-css-fwOrx brz-wrapper"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="atyjpcmfqqwacattpqivasvsvlukueejraov"><div data-brz-translate-text="1"><p class="brz-text-lg-left brz-ff-roboto brz-ft-google brz-fs-lg-20 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_2 brz-tp-lg-empty brz-fs-xs-18 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0 brz-lh-xs-1_2 brz-tp-xs-empty brz-fs-sm-19 brz-fss-sm-px brz-fw-sm-400 brz-ls-sm-0 brz-lh-sm-1_2 brz-tp-sm-empty brz-css-mINu7" data-uniq-id="bvcee" data-generated-css="brz-css-bkpim"><span class="brz-cp-color5">Synthesizes all relevant information into hard facts that enable the right decisions to be made.</span></p></div></div></div><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-yxBhy"></div></div></div></div><div class="brz-columns brz-css-ijVer brz-css-sFBxz" data-brz-custom-id="xllkhyqqtkulwzcfikmhsfppzoilrbmjpqlv"><div class="brz-bg"><div class="brz-bg-image"></div></div><div class="brz-column__items brz-css-ccnkU brz-css-crlpJ"><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-h9kKK"></div></div><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-hvX_5"></div></div><div id class="brz-css-tvfoT brz-css-e9kWx brz-wrapper"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="uiitojwhxvfxobttfhjxmbsvezcfwrtcsfyf"><div data-brz-translate-text="1"><h4 class="brz-text-lg-left brz-ff-roboto brz-ft-google brz-fs-lg-24 brz-fss-lg-px brz-fw-lg-700 brz-ls-lg-0 brz-lh-lg-1_2 brz-tp-lg-empty brz-fs-xs-22 brz-fss-xs-px brz-fw-xs-700 brz-ls-xs-0 brz-lh-xs-1_2 brz-tp-xs-empty brz-fs-sm-24 brz-fss-sm-px brz-fw-sm-400 brz-ls-sm-0 brz-lh-sm-1_2 brz-tp-sm-empty brz-css-imX4N" data-uniq-id="hxrra" data-generated-css="brz-css-swtuq"><span class="brz-cp-color4">STAKEHOLDER ALIGNMENT</span></h4></div></div></div><div id class="brz-css-tvfoT brz-css-yAa7V brz-wrapper"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="vlzsdtpcxamupoucvssiafqbvlsxdwknebyj"><div data-brz-translate-text="1"><p class="brz-text-lg-left brz-ff-roboto brz-ft-google brz-fs-lg-20 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_2 brz-tp-lg-empty brz-fs-xs-18 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0 brz-lh-xs-1_2 brz-tp-xs-empty brz-fs-sm-19 brz-fss-sm-px brz-fw-sm-400 brz-ls-sm-0 brz-lh-sm-1_2 brz-tp-sm-empty brz-css-sKJi5" data-uniq-id="rauet" data-generated-css="brz-css-xyduw"><span class="brz-cp-color5">Brings a team of stakeholders quickly up-to-speed on the in-house knowledge about the problem to be solved.</span></p></div></div></div><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-vlX8x"></div></div></div></div><div class="brz-columns brz-css-ijVer brz-css-pXPQp" data-brz-custom-id="aohmshpsdbdgbfaelclisgxwbypopyaboawb"><div class="brz-bg"><div class="brz-bg-image"></div></div><div class="brz-column__items brz-css-ccnkU brz-css-nKnwO"><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-ih2Yy"></div></div><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-lCcs3"></div></div><div id class="brz-css-tvfoT brz-css-ruv6y brz-wrapper"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="fdjvhlxsgjbbbzblmfgrrxvfwlpvixaqbfcu"><div data-brz-translate-text="1"><h4 class="brz-text-lg-left brz-ff-roboto brz-ft-google brz-fs-lg-24 brz-fss-lg-px brz-fw-lg-700 brz-ls-lg-0 brz-lh-lg-1_2 brz-tp-lg-empty brz-fs-xs-23 brz-fss-xs-px brz-fw-xs-700 brz-ls-xs-0 brz-lh-xs-1_2 brz-tp-xs-empty brz-fs-sm-24 brz-fss-sm-px brz-fw-sm-400 brz-ls-sm-0 brz-lh-sm-1_2 brz-tp-sm-empty brz-css-sbtMQ" data-uniq-id="pgocu" data-generated-css="brz-css-zlypo"><span class="brz-cp-color4">NEW IDEAS</span></h4></div></div></div><div id class="brz-css-tvfoT brz-css-iXi61 brz-wrapper"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="hmxjdfifcqqporocapjlfxbxggfwykzfbjyf"><div data-brz-translate-text="1"><p class="brz-text-lg-left brz-ff-roboto brz-ft-google brz-fs-lg-20 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_2 brz-tp-lg-empty brz-fs-xs-18 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0 brz-lh-xs-1_2 brz-tp-xs-empty brz-fs-sm-19 brz-fss-sm-px brz-fw-sm-400 brz-ls-sm-0 brz-lh-sm-1_2 brz-tp-sm-empty brz-css-s7j6Q" data-uniq-id="iykwt" data-generated-css="brz-css-mjbjh"><span class="brz-cp-color5">Opens the door to new ideas or hypotheses based on the discovery process.</span></p></div></div></div><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-hBOVw"></div></div></div></div></div></div><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-u6P3A"></div></div><div id class="brz-css-tvfoT brz-wrapper"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="dueedqeraaluxyzqxmlpbmwndilroxuduisk"><div data-brz-translate-text="1"><p class="brz-tp-xs-empty brz-lh-xs-1_3 brz-ls-xs-m_1 brz-fw-xs-400 brz-fss-xs-px brz-text-xs-left brz-text-lg-justify brz-lh-lg-1_3 brz-lh-sm-1_3 brz-fs-lg-52 brz-fs-sm-46 brz-ls-lg-m_1_5 brz-ls-sm-m_1 brz-ff-roboto brz-ft-google brz-fw-lg-400 brz-fw-sm-400 brz-fs-xs-32 brz-css-kFmkg" data-generated-css="brz-css-heyaw" data-uniq-id="bvqfu"><strong class="brz-cp-color5">Examples of Business Challenges</strong></p></div></div></div><div class="brz-row__container brz-css-cVdlH" data-brz-custom-id="iewzktnqlcfpxfrpfyuiqdhietukmtgacbix"><div class="brz-bg"></div><div class="brz-row brz-css-pyita brz-css-tcaSm"><div class="brz-columns brz-css-ijVer brz-css-tdKEl" data-brz-custom-id="nhxlekbobrjsudkwhrfcvqdxahhgxpjqhenj"><div class="brz-bg"><div class="brz-bg-color"></div></div><div class="brz-column__items brz-css-ccnkU brz-css-awfJX"><div id class="brz-css-tvfoT brz-css-rIAH0 brz-wrapper"><div class="brz-icon-text brz-css-cjIkn" data-brz-custom-id="opnsvzytcosvpnmszaeisxqyjromtjmaqaaa"><div class="brz-icon__container" data-brz-custom-id="klnwpgrlkbfwclexsjifsilqycvjqamwgoxr"><span class="brz-icon brz-span brz-css-jb0yT brz-css-kVP_0"></span></div><div class="brz-text-btn"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="wwvbuaymldxhvqlobvjgmlrfxmkinzllmvwf"><div data-brz-translate-text="1"><h3 class="brz-tp-lg-heading3 brz-mt-lg-10 brz-fs-xs-26 brz-fss-xs-px brz-fw-xs-900 brz-ls-xs-0 brz-lh-xs-1_3 brz-tp-xs-heading3 brz-css-y1pJr" data-uniq-id="esrhq" data-generated-css="brz-css-lsnxz"><strong class="brz-cp-color3">NEW PRODUCT DEVELOPMENT</strong></h3><p class="brz-fs-sm-22 brz-fs-lg-22 brz-fw-sm-300 brz-fw-lg-400 brz-ft-google brz-ff-roboto brz-ls-sm-0 brz-ls-lg-0 brz-lh-sm-1_5 brz-lh-lg-1_8 brz-fs-xs-18 brz-fss-xs-px brz-fw-xs-300 brz-ls-xs-0 brz-lh-xs-1_5 brz-tp-xs-empty brz-css-oAxtH" data-uniq-id="ncgiz" data-generated-css="brz-css-hemqg"><span class="brz-cp-color4">What are the market and consumer trends and how do they shed light on unfulfilled consumer needs and wants?</span></p></div></div></div></div></div><div id class="brz-css-tvfoT brz-css-tIerA brz-css-sNwC6 brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-kQy8Y"></div></div><div id class="brz-css-tvfoT brz-css-fO45F brz-wrapper"><div class="brz-icon-text brz-css-cjIkn" data-brz-custom-id="uvhsexlgxbassayoyvvpbdnrzlbqfjmekaiw"><div class="brz-icon__container" data-brz-custom-id="nrubzhjrssneoyknqxcyeruitmdhasjkezfh"><span class="brz-icon brz-span brz-css-jb0yT brz-css-pFnS1"></span></div><div class="brz-text-btn"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="ymtldbkxrhptdgyjcoxewhbcufargiidivcb"><div data-brz-translate-text="1"><h3 class="brz-tp-lg-heading3 brz-mt-lg-10 brz-fs-xs-26 brz-fss-xs-px brz-fw-xs-900 brz-ls-xs-0 brz-lh-xs-1_3 brz-tp-xs-heading3 brz-css-iAAas" data-uniq-id="tusfp" data-generated-css="brz-css-yytgr"><strong class="brz-cp-color3">RETAIL OPPORTUNITIES</strong></h3><p class="brz-lh-lg-1_8 brz-lh-sm-1_5 brz-ls-lg-0 brz-ls-sm-0 brz-ff-roboto brz-ft-google brz-fw-lg-400 brz-fw-sm-300 brz-fs-lg-22 brz-fs-sm-22 brz-fs-xs-18 brz-fss-xs-px brz-fw-xs-300 brz-ls-xs-0 brz-lh-xs-1_5 brz-tp-xs-empty brz-css-tyuKq" data-uniq-id="ycnub" data-generated-css="brz-css-wcoci"><span class="brz-cp-color4">What do we know about consumer behaviour when shopping the category that we can leverage for our brands? What role does placement, shelf space, and promotion play in our brand's success at retail?</span></p></div></div></div></div></div><div id class="brz-css-tvfoT brz-css-tIerA brz-css-hySTS brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-eKoix"></div></div><div id class="brz-css-tvfoT brz-css-aSH0k brz-wrapper"><div class="brz-icon-text brz-css-cjIkn" data-brz-custom-id="opdasydvprikkkywbrjoyxcremdzbxhvrxrb"><div class="brz-icon__container" data-brz-custom-id="gnexfjyeyscbkqwvmjepngehpcuyxkdjkomu"><span class="brz-icon brz-span brz-css-jb0yT brz-css-l7VSa"></span></div><div class="brz-text-btn"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="zfhmqczxnyshwjpeivpdtjyejlgafysxpjve"><div data-brz-translate-text="1"><h3 class="brz-mt-lg-10 brz-tp-lg-heading3 brz-fs-xs-25 brz-fss-xs-px brz-fw-xs-900 brz-ls-xs-0 brz-lh-xs-1_3 brz-tp-xs-empty brz-css-c6iJc" data-uniq-id="lwfkp" data-generated-css="brz-css-ezowc"><strong class="brz-cp-color3">BRAND POSITIONING OR REPOSITIONING</strong></h3><p class="brz-fs-sm-22 brz-fs-lg-22 brz-fw-sm-300 brz-fw-lg-400 brz-ft-google brz-ff-roboto brz-ls-sm-0 brz-ls-lg-0 brz-lh-sm-1_5 brz-lh-lg-1_8 brz-fs-xs-18 brz-fss-xs-px brz-fw-xs-300 brz-ls-xs-0 brz-lh-xs-1_5 brz-tp-xs-empty brz-css-rUZzX" data-uniq-id="ssenq" data-generated-css="brz-css-uaaag"><span class="brz-cp-color4">What do consumers think of our brand in the context of the changing market landscape? Which unique space, features, and benefits can we credibly own?</span></p></div></div></div></div></div></div></div></div></div><div id class="brz-css-tvfoT brz-css-tIerA brz-wrapper"><div class="brz-spacer brz-css-zTJay brz-css-zwSvo"></div></div></div></div></section><section id="oknaecbgwpoiydcyvrqyyvbhxkyefmbmtmhe" class="brz-section brz-css-i1G8K"><div class="brz-section__content brz-section--boxed brz-css-aOpe2 brz-css-yJb_h" data-brz-custom-id="vtfnydzussvlvjppbapbtxtekbuwdfruzihn"><div class="brz-bg"><div class="brz-bg-color"></div></div><div class="brz-container brz-css-rL6vW"><div id class="brz-css-tvfoT brz-wrapper"><div class="brz-rich-text brz-rich-text__custom brz-css-qbVhW" data-brz-custom-id="zlsgufxkfhebxjjhgsxeopujkfoknumameko"><div data-brz-translate-text="1"><p class="brz-tp-heading2 brz-text-lg-center brz-css-vkXRR"><strong class="brz-cp-color1">647.463.4650</strong></p><p class="brz-text-lg-center brz-tp-heading2 brz-css-ayK7H"><strong class="brz-cp-color1">amuzzo@cleanslateshop.ca </strong></p></div></div></div></div></div></section></div>    
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